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Category: News

SVP unveils an unusual luxury shop where the basics are the luxuries

21 November 2022... From Monday to Thursday this week an unusual pop-up shop will make an appearance in Dublin’s Powerscourt Townhouse Centre in support of the Society of St. Vincent de Paul (SVP) Annual Appeal.

SVP Essentielle Boutique

The pop-up Essentielle Boutique located on the top floor of the Centre was officially opened today by Radio & TV Broadcaster and Podcaster, Doireann Garrihy.

It has the appearances of an elegant a high class shop.but instead of designer handbags or Italian leather shoes adorning marble table tops and glass displays, there will be basic everyday items on display to highlight how these items have become a luxury for many people who are struggling in Ireland.

This pop-up shop is stocked with items that reflect requests for help received by SVP over the last few months from families who have to make impossible  choices.  The positioning of the most basic requirements for many people within a luxury display is to draw attention to the harsh reality of families struggles to provide for their basic needs.

Visitors to the Essentielle Boutique, which will remain open until Thursday 24thh November, will be able to donate to the SVP Annual Appeal through a QR code in the shop.

The SVP Annual Appeal was launched last week as the as the Society is in its busiest period of the year and is already receiving an average of 800 requests for help every day.

Speaking about the Essentielle Boutique SVP national president Rose McGowan said that with one in five people  living in poverty across the State and many others struggling with  the increasing cost of living the SVP continues to need the support of the Irish people.

“We are asking people to please donate whatever they can spare at either a local collection, online  or over the phone to help people who are struggling now and will continue to struggle through this winter and into the new year.”


All the  items on display in the Essentielle Boutique are accompanied by the real words of some of the distressing requests received by SVP, such as the  mother who said “"Please, I need your help; the weather is getting so cold. My kids need winter clothes, socks and gloves. I have nothing left after all my bills have been paid. Please help me, God bless you more. Thanks."

Or another who said, “I'm looking for any help you can give with groceries. The cost of living is just too much right now. Just some bread and tinned foods. Maybe some easy peel oranges I can give as snacks for my six-year-old in his school lunch box? I hate the thought of him going to school without enough food for his lunch."

To donate:  or, and nominate your local area



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